promoting themselves.
The Arctic Monkeys use Facebook and Twitter, always posting their gigs and tour dates. This is a great way to reach their target audience as they are of the right age to get the most from online media.
They also have a soundcloud account with a link to Itunes.This lets everyone stream some of their music for free and is a good way of letting people hear what kind of music they make online, without it making it easy to download for free like people are known to do in Youtube.
Through the years, the Arctic Monkeys have also appeared in a lot of magazines including NME, Q, and SPIN.
they also appear on a lot of interviews both as a group with NME and Q, but also as individuals such as this Alex Turner interview and Matt Helders interview.
This constant media attention grabs their target audience and constantly reminds them to listen to them. I believe this is what separates them from a lot of Indie bands that have faded out.
Another thing that keeps the Arctic Monkeys is popular view is that fact that they aren't afraid of controversy. They have done a lot of interviews and shows where they have been critiqued for their 'ireverance' such as in this video where they are accused of 'going ape' and on Soccer AM where Alex Turner shows of his fake I.D. This kind of controversy appeals to a lot of their target audience, especially the younger end of their audience as they would probably going through their teenage rebellion phase.
A massive way of promotion for any band is through live gigs, which the Arctic Monkeys thrive on, playing Glastonbury, Itunes Festival and set in the Radio 1 Lounge, all in 2013. Each of these shows have a massive fan base and plenty off listeners, increasing the amount of people who will hear them play and possibley buy their albums. This combined with playing the 2012 Olympic Ceremony has put them in the general public's eyeline.